1. Introduction
1.1. What is PPC?
1.2. How does it work?
1.1. What is PPC?
As with many emerging technologies, PPC are known by several different names and acronyms. Some people call it Pay Per Placement engines (PPP), others call them Bid for Placement engines, and the list goes on.
The industry is now trying to standardize on "Pay Per Click" as the official terminology. The reasoning goes that you do not actually pay for placement. Technically, the positions or listings are free. You pay only for each click (i.e., visitor) that you receive from that search engine listing. The person placing the highest bid per click price for a keyword achieves the highest placement or ranking.
The advantage of PPC's over paying for banner ads is that you do not pay for impressions displayed, but instead for actual click-throughs. With banners, you could purchase 1,000 impressions for $40 and receive only 20 clicks, costing you a whopping $2 per visitor. In general, there's no guarantees how much you'll pay per visitor acquired with most forms of advertising. TV, radio, magazines, and others normally force you to bear all the risk. You must create ads and pick advertising locations that will be cost-effective for your business.
Even though PPC cannot guarantee you'll make a profit, it does offer you significantly less risk than many other forms of advertising. It's also commonly known that visitors from search engines (PPC or otherwise) are much more likely to purchase products or services than visitors derived from traditional ads. Search engines provide you with highly targeted visitors. Each click in theory comes from someone who was actively looking for your products or services.
Paying as little as 1 cent per visitor is dirt-cheap. If you can't make a profit paying 1 cent per visitor, then you may be hard pressed to find many advertising options that will work for you.
1.2 How PowerSeek's PPC Plug-in work?
“Lets you Turn your copy of PowerSeek into an instant PPC Search Engine”
The PowerSeek PPC plug-in enables you to offer a full PPC Search Engine facility to advertisers. You will be able to have advertisers register accounts, manage their listings, keyword bids and much more. The PowerSeek Internal PPC plug-in is a full PPC administration tool created to deliver clicks to your advertisers and to create a stream of revenue.
“Generate Income”
The drawback of traditional PPC Search Engine is that you have to rely on others to promote themselves and get advertisers. Often PPC Administration tools used by advertisers are so complicated that advertisers loose interest. With the PowerSeek Internal PPC we have made every effort to keep all tasks simple and easy to understand. The management of accounts is very easy. As the administrator you have full control over all advertisers, their listings and keywords.
“Supplement your income by using established PPC Search Engines”
In addition to having the power of running and managing your own PPC Search Engine you also have the option of supplementing your existing search results with that from Kanoodle.com and Searchfeed.com or both. This feature enables you to "BackFill" all results. What this means is if you have 4 results from your database (PowerSeek's PPC Plug-in) that match the user search string but you wanted 5 returned to the user, you may fetch the remaining 1 from searchfeed.com or Kanoodle.com. This ensures that you always have links to display that can generate income for you.
“Ease of Use”
The PowerSeek Internal PPC results are completely customizable via templates. It works in the same manner as PowerSeek’s templates. You can give the PPC results any look and feel you have in mind. If you use the BackFilling option the results will also use the same templates as your database results.
Some PPC Features:
-
Choose the number of PowerSeek Internal PPC link results you would like with your search results. You may also specify a greater number if no results are returned from your PowerSeek search.
-
Look and feel results are completely customisable with templates - Works in the same manner as PowerSeek's link style templates.
-
You can include results in your nomatch.html PowerSeek template. This means PowerSeek Internal PPC results will be displayed in the event where nothing in your PowerSeek database matched an end-user's keywords.
-
You have the option of allowing users to post Listings unmonitored or to require that you approve all Listings before they may be returned in search results.
-
You may set the minimum bid amount.
-
As a promotional incentive you may select to give a starting balance to all new advertisers.
-
You may localize searches by appending text to the end users 'search string' or keywords.
-
If you register with Kanoodle.com or Searchfeed.com you may use the BackFill option in the PowerSeek Internal PPC Plug-in. This option will supplement your own PPC results with those from Kanoodle.com or Searchfeed.com or both.
-
Detailed reports/statistics.
|
